Dallas Andrews · GTM Engineer, Intradiem Focus set Oct 12, 2026
// Dec 1 outbound sprint

One meeting, 134 accounts

The advice was to run one great campaign instead of spreading credits across several, so the signal comes back fast and we can iterate. This is the one campaign.

Illustrative · one dot per account
  • Executive meetings through the account executives
  • Ops leader meetings by email, call and LinkedIn
  • Manager meetings from our calling team
One kind of meeting at 134 accounts. Every credit points there.
134
was 529
accounts in play1
1
was 3
kind of meeting
1,322
was 19,948
people we're working1
98%
phone on file
of the 1,322 have a direct number1
The meeting

A first meeting with the leader who runs the operation

The person running contact center or back-office operations, Director to SVP, at one of 134 US accounts. We open on something that just changed at that account.

Who: ops leaders, Director to SVP Where: 134 named US accounts Opened on: a new leader, a promotion, a hiring surge or a peak season
Where the credits go

Depth at 134 accounts, in this order

  1. Direct dials and mobilesFirst, because calls and LinkedIn carry most of this list.
  2. The rest of the buying groupDirectors to SVPs in the ops line at the same accounts, so each account has more than one way in.
  3. Research for the opening lineOne dated signal per account, written into the first touch.
  4. Signals on these accounts onlyNew hires and promotions at the 134. A signal anywhere else no longer starts outreach.
Why calls lead

Phone and LinkedIn carry most of the list

338 of the 1,322 get email, calls and LinkedIn. The other 984 hear from us by phone and LinkedIn, so direct dials are where the credits go first.

1,322 operations leaders100%
Email, calls and LinkedIn 338Calls and LinkedIn only 984

Counts as of Oct 12, 2026.1

What stopped

Everything outside the one meeting waits

The next 395 accounts2,136 people stay unloaded and unenriched.1
Nurture15,717 people in a long-tail sequence. Stays off.1
Manager-level callingNew calling contacts are Director, VP and Head of roles at the 134 only.
Broad persona searchesNo more searches across every vertical. Searches run only at the 134.
  1. Focus setOct 12
  2. Two weeks of sendscalls, LinkedIn, email
  3. Read the signaldecide what reopens
Questions for Clay

Three questions for Clay

Numbers. For Director-to-SVP operations leaders, which order of phone sources tends to connect best? If that's someone else on your side, who should I ask?

Signals. Is new hire plus promotion on 134 accounts the right watch set, or would you add job posts or intent?

What to cut next. If you were running this, what else would you stop?